We are strategic dreamers, connecting brands with audiences on every (digital) platform.

What’s The Narrative?

The Narrative is a strategy-led copywriting and brand consultancy based in Amsterdam, The Netherlands.

Standing at the intersection of culture, technology, and design, we help brands connect with their audience through authentic narratives and impactful copy.

What we do

What, how, and why—these are the essentials of any great narrative. That’s why our services revolve around these three elements: copywriting is what we say, communication strategy is how we say it, and brand strategy is why we say it.

  • We write copy for just about anything—websites, social media, newsletters, campaigns, you name it. You give us your thoughts, and we give you the words.

  • We create ownable communication strategies that guide your brand’s voice, tone and messaging across all platforms. We set the table, dim the lights and set the mood—so you know how to talk to your audience.

  • Every great brand starts with a purpose. By working closely together, we uncover the ‘why’ behind your business. Through market research and competitor analysis, we build a strategic framework that serves as a north star for creative teams to bring your brand’s vision to life.

Who we've done it for

  • ETQ Amsterdam

    We had the pleasure of translating ETQ’s product vision into their brand's tone and messaging. To maintain the consistency of their strong identity, we mirrored their approach to designing footwear: strong, minimalistic, and to the point.

    Deliverables: Tone-of-voice guide / Product descriptions / Newsletters / Social media management / Product campaigns / Packaging / Company policies

  • A Modern Object

    For their rebrand, we helped AMO define their brand strategy, message architecture and tone of voice to create an authentic identity that resonates with their target audience and sets them apart from their competitors.

    Deliverables: Brand strategy / Tone-of-voice guide / Product descriptions / Newsletters / Taglines / Company policies / Video script

  • Bisque Golf

    For Bisque Golf, we shaped their tone of voice to resonate with their millennial audience. We created a playful, friendly, and joking tone that fits the relaxed golf culture they love. The results speak for themselves: the Amsterdam-based retailer’s Instagram following grew from 500 to 26,000, and their email marketing saw a significant increase in conversions.

    Deliverables: Tone-of-voice guide / Company policies / Product descriptions / Landing pages / Newsletters / Social media management / Product launch campaigns / On-page SEO optimization

Contact

info@thenarrativecopywriting.com